Every ingredient, decoded.
Plain-English guides to the actives that actually matter — what each one does, who it suits, how to use it, and what to pair it with. No hype, no myths.
Niacinamide
Niacinamide is a water-soluble form of vitamin B3 that regulates oil, fades dark spots, and strengthens the skin barrier — one of the most versatile actives in skincare.
Learn more →Retinol
Retinol is an OTC vitamin A derivative that accelerates skin-cell turnover, stimulates collagen, and is one of the most evidence-backed anti-aging and anti-acne ingredients available without a prescription.
Learn more →Hyaluronic Acid
Hyaluronic acid is a powerful humectant naturally found in the skin that can hold up to 1,000 times its weight in water, delivering immediate plumping and long-term hydration support.
Learn more →Salicylic Acid
Salicylic acid is an oil-soluble beta hydroxy acid (BHA) that penetrates deep into pores to dissolve the oil, dead cells, and debris that cause blackheads, whiteheads, and acne.
Learn more →Vitamin C
Vitamin C is a potent antioxidant that neutralizes UV-induced free radicals, stimulates collagen production, and fades dark spots — making it one of the most impactful daytime skincare ingredients.
Learn more →Glycolic Acid
Glycolic acid is the smallest and most penetrating alpha hydroxy acid (AHA), exfoliating the skin's surface to reveal brighter, smoother skin and stimulate collagen over time.
Learn more →Lactic Acid
Lactic acid is a gentle, hydrating alpha hydroxy acid that exfoliates the skin's surface and brightens tone — making it the best-tolerated AHA choice for sensitive, dry, or AHA-new skin.
Learn more →Benzoyl Peroxide
Benzoyl peroxide is a highly effective OTC antibacterial that directly kills Cutibacterium acnes (the acne-causing bacteria), making it one of the strongest non-prescription tools for inflammatory acne.
Learn more →Ceramides
Ceramides are lipid molecules that make up over 50% of the skin's outer barrier, keeping moisture in and irritants out — essential for any skin type dealing with dryness, sensitivity, or active-induced damage.
Learn more →Azelaic Acid
Azelaic acid is a dicarboxylic acid with antibacterial, anti-inflammatory, and melanin-inhibiting properties — one of the most versatile and well-tolerated actives in dermatology, safe even for rosacea-prone and pregnant skin.
Learn more →Peptides
Peptides are short chains of amino acids that act as biological messengers in the skin, signaling cells to produce more collagen, elastin, and hyaluronic acid — delivering anti-aging benefits without irritation.
Learn more →Squalane
Squalane is a stable, non-comedogenic emollient oil that mimics the skin's own natural lipids, providing rich moisture-sealing benefits without clogging pores — suitable for even oily and acne-prone skin.
Learn more →Tretinoin
Tretinoin is a prescription-strength retinoic acid — the most clinically proven topical treatment for acne, fine lines, wrinkles, and hyperpigmentation — and the gold standard all OTC retinoids are measured against.
Learn more →Tranexamic Acid
Tranexamic acid is a gentle but effective skin-brightening agent that disrupts the communication pathways that trigger excess melanin production — particularly effective for melasma and post-inflammatory hyperpigmentation.
Learn more →Alpha Arbutin
Alpha arbutin is a stable, plant-derived tyrosinase inhibitor that gently fades dark spots, post-acne marks, and uneven skin tone without the irritation or stability issues of more aggressive brightening agents.
Learn more →Bakuchiol
Bakuchiol is a meroterpene compound from the Babchi plant that mimics some of retinol's anti-aging effects through different biological pathways — without the irritation, purging, or pregnancy restrictions associated with vitamin A derivatives.
Learn more →Panthenol
Panthenol (provitamin B5) is a skin-identical humectant and skin-soothing agent that attracts water, accelerates barrier repair, and reduces inflammation — one of the most broadly beneficial and universally safe ingredients in skincare.
Learn more →Mandelic Acid
Mandelic acid is the gentlest available alpha hydroxy acid — derived from bitter almonds — with a larger molecule size that limits deep penetration, plus a bonus antibacterial property that makes it uniquely effective for acne-prone and sensitive skin.
Learn more →