Bakuchiol has been used in Ayurvedic and traditional Chinese medicine for centuries, but its rise in Western skincare came after a landmark 2018 study in the British Journal of Dermatology showed that 0.5% bakuchiol twice daily produced comparable results to 0.5% retinol for fine lines and pigmentation — with significantly less scaling, stinging, and dryness. That's a remarkable finding, and it's why bakuchiol is now everywhere in 'clean beauty' and dermatologist-formulated products.
It's important to be precise about what bakuchiol is and isn't. It's not a plant-derived retinol and doesn't work via the retinoic acid receptor pathway — its mechanism involves different gene targets. It produces retinol-like effects on gene expression related to skin renewal and collagen, but it's distinct chemistry. This is important because it means it doesn't share retinol's contraindications (pregnancy safety, photosensitivity) and can be used morning and night without concern. It is also genuinely gentler — though for people with resilient skin who tolerate retinol well, retinol likely produces stronger long-term structural changes.